We help architects to make better marketing decisions.

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Grow your firm with expert advice

Architecture Growth Consulting

Firms don't fail because their work isn't good enough - it nearly always is. No, they struggle because of the quality of their lead gen decisions, often in these key areas that we'll help you to do better:
Positioning their firm so that it’s not so interchangeable in the marketplace and then concentrating on the right lead gen activities to move from being busy to commanding a price premium.
Growth strategy. What should you avoid or concentrate on? What should your social media routine look like? How do we behave differently on each platform to speak to a different client segment?
Performance benchmarking. What should be on the marketing dashboard and where do the guages read red, yellow and green? How does the firm's performance compare with other firms in the same market?
We don’t help you to do better work. We help you create a firm that can work with more (and better) clients in a long-term, scalable manner.
Click Apply to arrange a time to speak briefly about your situation and whether or not this is a good fit for you.
$500
per month
  • Two one-hour private sessions each month tailored to your firm and designed to keep you accountable.
  • Carefully and concisely stated recommendations for your note taking, and later expansions as necessary.
  • You'll leave with a clear picture of where your firm is now, where it should be, and how to get there.
Apply

What we'll focus on

Even if you're familiar with the following material, we go deeper than you've previously been taught or have learned on the job. We've amassed insights from working with 100+ architecture firms of all shapes and sizes.

Consulting is remote with live screenshares, check-ins, review, and feedback from Dave Sharp, our director. You'll get deliberate, objective feedback and learn the nuts and bolts of growth.

1. Introduction

Orientation: your long and short-term goals

    Your ideal client persona

    Performance benchmarking

  • All relevant social channels to better understand your current processes
  • Analytics and your CRM to establish a baseline for past-performance
  • Your current positioning and what makes you different
  • 2. Growth Strategy

    Growth strategy: prioritising what to focus on

    • Choosing the right acquisition channels
    • Identifying the best audience
    • Understanding your value propositions
    • How to build your brand through content

    Tracking

    1. What funnel events to track
    2. Google Tag Manager Setup
    3. Facebook pixel setup

    Time-saving tools, apps and products

    3. Acquisition

    Organic Instagram

    1. Instagram growth strategy
    2. Instagram stories
    3. Instagram content management best-practices

    PR/Journalist Outreach

    1. Media kits and project descriptions
    2. Publication selection
    3. How to find journalist contact details
    4. Writing highly converting project pitch emails

    LinkedIn B2B

    1. Network growth strategy
    2. Authority-building system
    3. Profile optimisation

    SEO

    1. Keyword research
    2. Google Search Console analysis
    3. Marketing content
    4. Time-on-site and exit analysis

    Content

    1. Long-form writing for prospect education
    2. Blog post topic ideas
    3. Post promotion strategy
    4. Blogging for SEO

    Facebook and Instagram Ads

    1. Major components to an ad's success
    2. Generating audiences and ad sets
    3. Location, gender, age, and language targeting
    4. The ad units that convert best
    5. Monitoring the right metrics

    Social ad creative

    1. Writing persuasive copy
    2. How to create compelling video content
    3. Project slideshows
    4. Prestige content campaigns

    4. Conversion

    Landing page copy

    • Headers and subheaders
    • Qualification and positioning
    • CTA's and social proof

    Landing page design

    1. Design elements that convert well
    2. Client examples: Before/after
    3. Templates: Well-designed landing pages

      Conversion rate optimization

      1. How to assess Google analytics
      2. Heatmap analyses

      We've spent thousands of hours advising entrepreneurial architects

      We have worked with 100+ architecture firms through our advisory process. Engagements are remote, and each involves careful analysis and application of what we've learned to your specific situation.

      Camilla Eustance

      Copywriter
      Broadsheet Journalist

      Kate Kucherenko

      Account Manager
      Sotheby's Marketing
      Google Marketing

      Mat Vogels

      Partner
      YC Alumni
      TechStars Mentor

      A waitlist of like-minded clients, the single most powerful goal for a growing architecture firm.

      What would it mean for your firm if you built a thriving community of fans and a consistent flow of inbound project leads?


      info@vanityprojects.com.au